Reflective practice and critical review

For the critical review element of reflective practice, I've begun to research other animations that deal with the subject of loss and transformation...to gain a deeper understanding of what I am trying to achieve with my final project for Masters.

This animation is for the British Heart Foundation...

Whilst it's fairly striking in it's visual simplicity, I found the duration of 8m.29s too long. I would argue that the narration was overpowering and there wasn't much time (surprisingly given the length) for any silent reflection.
The simplicity of the actual artwork, I found to be repetitive and not very engaging after a very short while.
I appreciate the sentiment within the idea, and that this is directed specifically at children.
It's been good to review it, as it's firmed up form me, that I am aiming at a wider audience, and also to take a poetic look at loss, rather than specifically bereavement....

I suppose in summary, that this was the opposite to the very open ended 'Drawn into Tomorrow' digital animations that I saw recently at the DCA; where the viewer was given ample time to reflect and review their own subjective journey...

Other films seem to focus on a 'call to action' helpline, dealing with suicide, death and bereavement.
This has been a good starting point for research - in that I have been able to realise what I don't want to do - which in turn forces me to examine what it is that I do want to do!